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Coaching Link - The Newsletter of Link Resource Group

February, 2007         

What Gets You to the Top Won’t Keep You at the Top

The drive for business results is as fierce as ever. Profits need to grow at a healthy rate to satisfy ownership expectations whether public or private. The profit formula is simple: increase revenue or reduce expenses.

Usually, the people who demonstrate the most success in driving profit exhibit a pacesetter style. This means that they operate with high energy, have great expectations of themselves and those around them, and employ a “take no prisoners” approach. They are confident, courageous and effective. In a word, they get the job done.

These are the folks who are noticed by company leaders and they’re usually the first to get the tap on the shoulder when promotion time comes. And often, when they move into that leadership position, they find that their pacesetter style can get them in trouble.

Let’s illustrate with an actual coaching case study. Brad is a Sr. District Sales Manager for a growing biotech company. He sees it as his job to develop the sales skills of employees. Brad works hard to recruit salespeople who are highly motivated and then strives to help them perform at the highest level. He accomplishes this via a keen focus on what the sales rep should do differently. He shares his brutally honest feedback with each of them on regular work trips where he shadows the rep for a day. Brad has high expectations on the number of calls made per day, the acceptable amount of time for being out of the field, and strict reporting requirements.

Most of Brad’s team members say that he is highly focused on the numbers and they understand his need to concentrate on that. They also say that he commonly focuses more on constructive or negative feedback than positive feedback. While they believe he is committed to their success, they also feel that his style leads them to feel deflated and unsuccessful.

Brad elected to utilize coaching as a tool for himself and his team to get to the next level. He knew that there was untapped potential on the team. And over time, he came to realize that much of the unrealized potential was due to his own leadership style. Following an assessment, we identified developmental opportunities for both the team and Brad. While both Brad and the team experienced high levels of development as a result of their experience with coaching, this article will focus just on Brad.

We identified three main areas for Brad’s development. First, we felt it would be helpful to re-examine his assumptions on how to motivate his team. Second, we agreed on the importance of focusing on strengths in addition to weaknesses. Third, he wanted to expand the leadership styles he used with his team.




Tim Link

Tim Link is an executive coach and management consultant with a record of successfully guiding leaders and organizations from small business through Fortune 50 to increased employee productivity and satisfaction. Link Resource Group provides customized business coaching, consulting and leadership training programs, both large and small. By working with Link Resource Group, executives, managers, teams and business owners raise their level of interpersonal and technical competency, see and surpass obstacles, and adopt a more focused, strategic approach to being effective.

Tim can be reached at
(316) 634-2328 or tim@linkresourcegroup.net.
To learn more about Link Resource Group visit www.linkresourcegroup.net.

Check Assumptions about What Motivates People

Brad’s competitive nature clouded his ability to value relationship development. He seemed to hold a common misperception that too much praise made his people soft. He believed in hiring people who shouldn’t need constant praise and encouragement, and further, he feared that that if he over praised them, they would lose focus and their performance would suffer. Research has proven that this is not the case.

Over a 25 year period, the Gallup Organization interviewed more than a million employees to determine core commonalities in the strongest workplaces. People who answered “yes” to the questions: “In the last seven days, have I received recognition or praise for good work?” and “Does my supervisor, or someone at work, seem to care about me as a person?” were found to have higher levels of productivity, employee engagement, customer satisfaction and profitability. Andy Pearson, CEO of PepsiCo. —once named one of the ten toughest bosses in America—said:

“If the need for recognition and approval is a fundamental human drive, then the willingness to give it is not a sign of weakness. Great leaders find a balance between getting results and how they get them. A lot of people make the mistake of thinking that getting results is all there is to the job. Your real job is to get results and to do it in a way that makes your organization a great place to work – a place where people enjoy coming to work, instead of just taking orders and hitting this month’s numbers.”

Leading high performing teams requires empathy. It requires the willingness and ability to see the world from someone else’s perspective. This doesn’t mean that leaders should adopt other people’s emotions as their own and try to please everybody. That would be a nightmare – it would make action impossible. As Daniel Goleman says, empathy means taking employees’ feelings into thoughtful consideration and then making intelligent decisions that work those feelings into the response. And, most crucially, empathy makes resonance possible; lacking empathy, leaders act in ways that create dissonance.

Focus on Strengths Not Weaknesses

Brad’s intense focus on making people “better” was backfiring. Research by the Gallup Organization shows that people don’t change all that much during the course of a career. Trying to put in what was left out is a waste of time. A leader’s time and energy is much better spent developing existing strengths. Brad and his team utilized Gallup’s Strengths’ Finder Assessment which identifies each person’s top five strengths. The results of the Strengths’ Finder can be used as a way to learn about and leverage individual strengths.

Brad’s top five strengths turned out to be Achiever, Analytical, Competition, Focus and Learner. As Brad’s coach, it was tempting to incorporate into his coaching feedback that he needed to be more empathetic and relational. However, if any credibility is to be given to the Strengths’ Finder, the coaching opportunity is not in making Brad something he’s not, but in helping him build on his unique talents, which do not include high empathy. Understanding these strengths and discovering how they intersect with the overall needs of the team would serve him best. For example, his competition strength can fuel him to figure out what’s going to be most important in creating winning conditions for the team. And his learner strength can drive him as he seeks investigates alternative approaches to employ with the team.

Supported by coaching, and driven by his desire to win and his thirst for knowledge, Brad discovered a combination of books that helped him learn the importance of adapting his style based on the individual team member. Then his focus strength triggered his ability to spend focused time with each of his reps to ask them specifically what they needed from him and how he could best support them.

Strong Leaders Employ a Variety of Leadership Styles

Brad also wanted to identify additional leadership styles that he could incorporate into his natural leadership style. In the article Leadership That Gets Results, published in the Harvard Business Review, author Daniel Goleman describes six distinct leadership styles, each springing from different components of emotional intelligence. The article shares that leaders often fail to appreciate how strongly the work climate is influenced by leadership style and suggests that the most effective leaders understand the need to shift and adapt their style based on specific circumstances.

As stated previously, Brad naturally defaults to the pacesetting style. According to Goleman, pacesetting leaders set high performance standards and exemplify those standards. When leaders use the pacesetting style exclusively or poorly, they lack not just vision, but also resonance with their employees. Too often, such leaders are driven by numbers alone – which aren’t always enough to inspire or motivate people. Goleman’s research revealed that leaders who have mastered four or more of the six leadership styles have the best work climate and business performance.

The “affiliative” leadership style is marked by a “people come first” attitude. This style is quite useful in building team harmony and increasing morale. And the “coaching” style focuses more on personal development than on immediate work or performance related tasks. The coaching style works well when employees are already aware of their weaknesses and want to improve. Both the affiliative and coaching styles were appropriate for Brad’s team, and he worked to develop these and regularly incorporate them so that he had more tools in his leadership toolbox. As Brad masters more styles, he’ll be better equipped to effectively lead through a variety of situations. As he continues to switch back and forth between pacesetter, affiliative and coaching styles, he will create optimal conditions for his team to succeed.

Following a six month program of one on one and team coaching, both Brad and his team are confident in their ability to perform at a much higher level. Early performance indicators show that results have improved markedly on all key metrics and both Brad and his team credit coaching for their improvement. By letting go of old assumptions about how to motivate his staff, focusing on maximizing strengths versus improving weaknesses and incorporating additional styles into his leadership, Brad was able to connect with each team member and more effectively harness their individual strengths into a collective result that was much greater than what had previously been achieved.

If you would like to learn more about how leadership and team coaching can work to improve the performance of your organization, please give us a call at 316.634.2328. We’d love to talk!



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